{"id":788,"date":"2019-01-17T10:46:28","date_gmt":"2019-01-17T10:46:28","guid":{"rendered":"https:\/\/wiebkefleischmann.de\/?p=788"},"modified":"2020-10-12T09:56:04","modified_gmt":"2020-10-12T09:56:04","slug":"was-ist-gutes-design","status":"publish","type":"post","link":"https:\/\/wiebkefleischmann.de\/index.php\/2019\/01\/17\/was-ist-gutes-design\/","title":{"rendered":"Was ist gutes Design?"},"content":{"rendered":"

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Am Beispiel der Londoner U-Bahn-Karte sieht man, dass gutes Design weder Zufall noch Geschmackssache ist. Michael Bierut erkl\u00e4rt in seinem TED Talk, welchen drei Prinzipien gutes Design folgt.<\/p>\n

[\/et_pb_text][et_pb_video src=“https:\/\/www.ted.com\/talks\/michael_bierut_the_genius_of_the_london_tube_map#t-104665″ _builder_version=“3.18.2″][\/et_pb_video][et_pb_text _builder_version=“3.27.4″ text_font=“||||||||“ text_text_color=“#000000″ header_font=“||||||||“ header_text_color=“#000000″ header_2_font=“||||||||“ header_2_font_size=“22px“ header_2_line_height=“1.2em“ custom_margin=“40px||“ header_2_font_size_tablet=““ header_2_font_size_phone=“22px“ header_2_font_size_last_edited=“on|tablet“ header_2_line_height_tablet=““ header_2_line_height_phone=““ header_2_line_height_last_edited=“on|phone“]<\/p>\n

1. Setze einen klaren Fokus<\/span><\/h2>\n

Sich auf eine bestimmte Zielgruppe zu fokussieren, ist ein wesentlicher Bestandteil guten Designs. Wenn es um das Design einer U-Bahn-Karte geht, konzentriert man sich auf die Bed\u00fcrfnisse der Passagiere und kl\u00e4rt ihre dringendste Frage: Wie komme ich an mein Ziel?
<\/span><\/p>\n

2. Vereinfache so gut wie m\u00f6glich
<\/span><\/h2>\n

Was ist der effizienteste Weg, der Zielgruppe zu helfen? Man beschr\u00e4nkt sich auf die wirklich wichtigen Informationen: Welche Linien gibt es und wo kreuzen sie sich? In welcher groben Richtung befinden sich die Haltestellen und in welcher Reihenfolge werden sie angefahren? W\u00e4hrend auf herk\u00f6mmlichen Landkarten Stra\u00dfen, Parks und Geb\u00e4ude im richtigen Ma\u00dfstab verzeichnet sind, sind diese Informationen auf einer U-Bahn-Karte irrelevant und lenken nur vom Wesentlichen ab.
<\/span><\/p>\n

3. Suche die L\u00f6sung nicht nur in deiner Branche
<\/span><\/h2>\n

Ein Ingenieur hatte die Idee, das komplizierte Schienensystem in Form eines Diagramms darzustellen und legte damit den Grundstein daf\u00fcr, wie heute U-Bahn-Karten auf der ganzen Welt gestaltet werden.
<\/span><\/p>\n

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Am Beispiel der Londoner U-Bahn-Karte sieht man, dass gutes Design weder Zufall noch Geschmackssache ist. Michael Bierut erkl\u00e4rt in seinem TED Talk, welchen drei Prinzipien gutes Design folgt.<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWas ist gutes Design? – Wiebke Fleischmann | Grafik- und Mediendesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiebkefleischmann.de\/index.php\/2019\/01\/17\/was-ist-gutes-design\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist gutes Design? – Wiebke Fleischmann | Grafik- und Mediendesign\" \/>\n<meta property=\"og:description\" content=\"Am Beispiel der Londoner U-Bahn-Karte sieht man, dass gutes Design weder Zufall noch Geschmackssache ist. 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